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Spotify Wrapped is an excellent piece of selling. It’s good for Spotify, it’s good for the featured artists and it’s good for music. However listed here are 3 ways it could possibly be improved for unbiased musicians.
Good for Spotify
Spotify Wrapped is a genius piece of earned advertising and marketing. Yearly artists and followers voluntarily share the Spotify identify and content material throughout their social media profiles. For any non-Spotify customers, the FOMO (concern of lacking out) is off the charts. Whereas for any present Spotify customers, it’s a reminder to pay attention once more.
Good for featured artists
The most important problem dealing with unbiased musicians is being heard. In case you are included on a fan’s Spotify Wrapped you’re getting free, third-party endorsement and promotion. It’s mainly saying, your music is sweet and it is best to pay attention.
Good for music
Are you able to consider one other day when music is so entrance and central in your newsfeed? And it’s not nearly a few artists like The Brits or The Grammy’s when Spotify Wrapped is launched 1000’s and even hundreds of thousands of artists get to share their identify and be shared.
Listed here are 3 ways Spotify Wrapped could possibly be improved for unbiased musicians:
Name out your most listened-to unbiased musician
Do you know that ¼ of all Spotify streams in 2022 got here from unbiased artists? Wouldn’t or not it’s nice if Spotify created a particular card of their Story Reel particularly calling out your most listened-to unbiased musician? Think about the sense of satisfaction to be name-checked alongside a major-label star.
Enable followers to tip unbiased musicians
Spotify at the moment permits followers to thank their most listened-to artists. The mechanic for thanking an artist is to share this achievement in your social media platforms. However, wouldn’t or not it’s nice when you may go one step additional and depart a tip or monetary reward to indicate your love, a easy Paypal or Apple / Android Pay donation could possibly be massively helpful. Even a small £1 or £5 donation would go a protracted method to boosting the notoriously low streaming royalties payouts.
Enable unbiased musicians to thank their listeners
It wasn’t that way back that Taylor Swift eliminated her music catalogue from Spotify, now she is the platform’s poster little one with 26.1bn streams on Spotify in 2023 alone. Any fan that had Taylor Swift included of their Wrapped this yr would have obtained a video thanks from Taylor herself. Why ought to this function be restricted to Taylor Swift? Wouldn’t or not it’s nice if each artist had the possibility to add a 10-second thanks video, that may be shared with any followers who featured them of their Spotify Wrapped? In spite of everything, fan loyalty is constructed on private engagement, not faceless Streams.
Uncover Proper Chord Music’s most listened-to unbiased musician
Do you have got additional concepts?
Do you have got different options about how Spotify Wrapped could possibly be improved for unbiased musicians? If that’s the case drop us a be aware on X (Twitter) or Instagram you will discover us @Rightchordmusic
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