You’ve heard all the standard music advertising and marketing recommendation. Keep lively on social media. Promote your music however not too a lot. Construct your model however be accountable about it. Entice new followers and at all times be transferring ahead. all of this and but, one thing remains to be lacking. It’s not fairly clicking.

Right here’s the reality. Every musician, their followers, and their journey might be utterly completely different. What works for the opposite band could not be just right for you and vice versa. Meaning a number of experimentation and discovering what works for you. That’s the enjoyable half! Social media and advertising and marketing basically, when performed in a means that aligns together with your character and beliefs, ought to really be enjoyable.

Sure, I stated enjoyable!

Should you’re not there but, attempt a few of these concepts and see what comes naturally. It received’t at all times be straightforward nevertheless it ought to at all times really feel you. Mess around with these completely different concepts and see what clicks. All of them (even those that sound grandiose) are budget-friendly for DIY artists.

1. Create a mini documentary

I do know, I do know, it sounds costly proper? However earlier than you get too nervous take into consideration this. I’m not speaking in regards to the subsequent Netflix documentary (although that will be cool you probably have the sources). You can also make a documentary in your telephone as of late and add the entire thing to YouTube or put it collectively in iMovie. If you wish to hold it small you could possibly launch it in elements main as much as a single or album launch. You could possibly even take into account launching with a Twitch livestream to have a good time as a strategy to hold it value efficient however nonetheless make it really feel like a particular occasion.

If you wish to actually go all out, companion with a small native theater that focuses on working with unbiased filmmakers and do a purple carpet occasion the place you premiere the documentary and do a particular reside efficiency for followers within the space. 

Are you able to consider a extra enjoyable strategy to kick off a launch?!

2. Tease new paintings, lyrics, or songs

You’ve heard this one earlier than, however have you ever ever seen it made right into a sport? Right here’s what you are able to do: launch your paintings damaged into completely different “puzzle items” over the course of per week till lastly the entire paintings is revealed. It’s a straightforward strategy to tease the paintings (and album title) and construct anticipation, whereas supplying you with one thing to submit and share with followers every single day.

You can even submit photographs of your lyrics, or a part of a track title, inviting followers to guess the title or what the track is about. The extra you may make them part of the method, the higher.

3. Host a listening occasion in a singular venue

Suppose: artwork gallery acoustic set. Park aspect jam. Skateboard park rock out. Choosing a singular venue that aligns together with your model and the sort of expertise your followers need to have and doing one thing exterior the field is an effective way to shake issues up and step exterior your consolation zone of the standard “present at venue” whereas giving your followers a extremely distinctive expertise to get enthusiastic about (and share on social media!)

4. Do one thing excessive

Nothing harmful! I’m considering one thing like getting into a band member in a scorching canine consuming contest and filming it for content material, or internet hosting your personal annual ice cream sundae-a-thon with performances from native bands and quaint sundaes at a beachside home you lease for the weekend. You possibly can even attempt to break a document like Tokyo Police Membership filming their video for PCH. Just like the above possibility, that is meant to be a strategy to shake issues up and provides followers a memorable expertise. 

5. Ask followers to look in your movies

I find it irresistible once I see bands bringing their followers into the combination like this, and what higher means to try this than involving them in your music video! You are able to do this in response to the track’s themes. For example, a track about friendship could be made up of photographs of your followers with their greatest pals. One about love may very well be your followers with their companions. It’s an effective way to point out them how essential they’re to you, and so they’ll virtually definitely share the video that options them which implies publicity to a bigger viewers.

6. Discover press alternatives

As a publicist and marketer myself, I’d be remiss to not point out the ability of press. Press has modified quite a bit over the previous few years nevertheless it’s nonetheless simply as essential as ever for legtitimizing your band and discovering new followers. It helps you get your message on the market and greater than ever it helps you join with highly effective trade gamers that may allow you to construct your profession and unfold your music even additional. There are such a lot of artistic methods to do that from conventional press (blogs, podcasts) to playlists and even influencer partnerships. The objective of those is similar: get your music to as many individuals as doable.

Last ideas

I hope these have sparked concepts for all of the other ways you possibly can construct your viewers and have a blast doing it! Advertising and marketing generally is a ton of enjoyable when you embrace it to suit your model and viewers. I can’t wait to see what you do!

Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her canine Sawyer, and new music—be happy to ship her yours!