The DriveH2 marketing campaign, a public service initiative by environmental nonprofit Power Independence Now (EIN),has named Scott Ian, the legendary multi-Grammy-nominated guitarist, lyricist and co-founder of metallic band ANTHRAX, as its latest celeb ambassador. Ian will assist unfold EIN‘s message of a planet-friendly, zero-emission, innovation-powered future.

EIN is devoted to advancing gas cell electrical automobiles (FCEVs) and renewable hydrogen infrastructure for transportation, renewable vitality storage and deep decarbonization. The group engages in complete analysis, coverage advocacy and public outreach to advertise the widespread adoption of a various zero emissions portfolio.

As a part of EIN‘s training and public consciousness efforts, it developed the DriveH2 Ambassador program the place it invitations celebrities and thought leaders to take an FCEV automotive for a spin and share their expertise with followers and followers.

The DriveH2 workforce noticed Ian, a longtime supporter of environmental causes, as a pure option to get behind the wheel.

“It is a terrific feeling understanding that I am not contributing to the ever worsening local weather disaster,” mentioned Ian. “Hydrogen is the way in which of the long run, not only for the eco-conscious buyer like me, however for us all and the well being of our planet. Local weather change is upon us. With hydrogen automobiles we will begin serving to our planet heal.”

“It’s my distinct pleasure to welcome Scott as our latest DriveH2 Ambassador,” mentioned Brian Goldstein, EIN‘s govt director. “In embracing this pivotal function, Scott joins a rising motion of influential figures dedicated to driving change in favor of a sustainable, zero-emission future. His influential voice will undoubtedly assist propel the DriveH2 marketing campaign to new heights. Now we have been excited to get Scott behind the wheel of a Toyota Mirai so he can expertise the advantages of really clear driving first-hand.”

“At EIN, we envision a future the place the promise of unpolluted transportation extends to all, addressing the essential side of environmental justice,” Goldstein continued. “FCEVs provide quick, communal refueling, which is particularly essential in states like California, the place roughly half of the residents dwell in multi-family housing and should not have easy accessibility to battery charging infrastructure or constant parking areas. By championing hydrogen gas cell know-how, we try to create a transportation panorama that serves all communities, making certain equitable entry to sustainable mobility options.”

Ian is presently on tour with MR. BUNGLE and ending a brand new ANTHRAX album, due for launch in summer time of 2024.

DriveH2 is a public service initiative by Power Independence Now (EIN),an environmental nonprofit dedicated to educating the world about the advantages of hydrogen gas cell electrical automobiles. The group engages in complete analysis, coverage advocacy and public outreach to advertise the widespread adoption of a various zero emissions portfolio.