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Following the discharge of the much-awaited observe “Horny Home Thang,” we had the pleasure of catching up with NexGen Music label boss D.J.C. Our dialog delved into the inventive course of behind the most recent launch and explored what’s in retailer for him and NexGen Music within the coming months.
Celebrating “Horny Home Thang”
In the beginning, congratulations are to ensure that D.J.C. and his staff on the discharge of “Horny Home Thang.” This vibrant observe has captivated audiences, not solely with its sound but additionally with the animated visuals that accompany it.
D.J.C. shared his pleasure, saying, “Thanks for the sort feedback, and sure, it has positively been a experience engaged on the ‘Horny Home Thang‘ launch, and it’s a journey that isn’t utterly performed and dusted but.” The collaboration with legendary underground music artist Neil Sanford, aka Earth Leakage Journey, introduced each enjoyable and challenges.
The inventive course of was intense, with many iterations earlier than touchdown on a course that felt proper. As D.J.C. aptly put it, “you just about by no means find yourself 100% blissful together with your work!”
When requested about upcoming initiatives, D.J.C. revealed one other high-profile undertaking titled “Loopy Youth,” launched only one week after “Horny Home Thang.” Collaborating with UK-based artists Rob Sparx who additionally runs Migration Recordings and creator Upriza (Kelso Simon), this anthem for the UK anti-gun and knife crime motion has already garnered important consideration.
The video, shot on location at Leicester Unity Boxing Membership (UK), encompasses a particular look from WBO champion Lyon Woodstock. It’s additionally supported by Gloves Up Knives Down, a UK-based non-profit enterprise dedicated to supporting younger folks affected by knife crime.
D.J.C. even performed a cameo position within the video, a task that allowed him to make a powerful assertion on gun and knife crime. A follow-up behind-the-scenes video and additional insights into the undertaking are anticipated within the coming weeks.
NexGen’s New Technique
NexGen Music’s strategy to music is evolving. They’ve decreased their launch schedule to 4-6 important initiatives per yr, specializing in high-quality and interesting visible content material. The purpose is to develop their viewers with out alienating followers as they discover numerous genres from deep and darkish underground music to cross-mainstream and even pop.
D.J.C. summed it up, saying, “So, the quick reply to my long-winded response (lol) is that we anticipate dropping a pair extra music/video initiatives this yr exploring our ‘NexGen’ tackle RnB and UK Storage, with maybe some extra Drum and Bass sprinkled in.”
Wanting into the Future
With over 30 years of musical exploration, D.J.C. has grand plans for 2024, together with a launch undertaking for “Horny Home Thang” and presumably an LP that includes a few of his in depth assortment of musical sketches.
Past his personal music, D.J.C. is dedicated to constructing and investing in artists by the NexGen Music platform. There’s a selected curiosity in nurturing US-based expertise, a transfer that aligns along with his perception within the significance of excellent chemistry with artists.
Last Ideas
Our dialog with D.J.C. supplied a wealthy perception into the inventive dynamism that fuels NexGen Music. With intriguing initiatives on the horizon, followers have a lot to sit up for.
D.J.C. concluded our dialog by inviting artists to evaluation the demo submission web page on the NexGen Music web site and expressing gratitude for the chance to share his ideas.
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