Brooklyn’s Cry Child channel the alt-rock sounds of the noughties right into a soul-stirring eruption on their sonically and emotionally charged new single “Fake,” ushering in a brand new period for his or her band that’s as nostalgia-inducing for fellow millennials as it’s undeniably contemporary and viscerally fashionable.

for followers of Goo Goo Dolls, The 1975, Lifehouse, Candlebox

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Stream: “Fake” – Cry Child

We tiptoed the road of Y2K cheese that gave ‘Fake’ its sparkle, whereas staying grounded in a contemporary sound.

It’s not that “Fake” is unique to late-stage millennials, however there’s one thing deeply nostalgia-inducing about Cry Child’s new single, and it hits particularly onerous for these of us already in (or at present getting into) our third a long time across the solar. Tender and turbulent, the sonically and emotionally charged “Fake” aches with uncooked intimacy and visceral ardour: Brooklyn’s Cry Child channel the alt-rock sounds of the noughties right into a soul-stirring eruption of inside friction and heavy-hearted fracture, and the result’s as breathtaking as it’s gut-wrenchingly lovely.

If you happen to have been a fan of songs like Goo Goo Dolls’ “Acoustic #3,” Counting Crows’ “Mr. Jones,” 5 for Combating’s “Superman (It’s Not Straightforward),” and Eagle-Eye Cherry’s “Save Tonight” again within the day – and let’s face it, who wasn’t a fan of those poignant power-ballads? – then “Fake” will really feel like a well-known, but fresh-faced buddy. Get able to get all up in your feels.

I swear all of the phrases I say are true
It wasn’t a joke
And the whole lot you need I would like ’til
The second I don’t

It’s one thing you wished
It’s one thing I mentioned
However your not the one one
That’s in my head

Independently launched August 18, 2023, “Fake” is the irresistible second single from Cry Child, the pop-alternative band we’ve been fawning over for years now. Initially fashioned in Charleston, South Carolina and now primarily based in Brooklyn, New York, the five-piece – which not too long ago welcomed Alex Carlson as their new lead singer, changing longtime vocalist Jamie Grey, who left on amicable phrases earlier this 12 months – have by no means sounded extra comfy of their pores and skin or assured of their sound.

July’s hypnotic, synthy and smoldering re-debut single “Hollister” supplied a seductive reintroduction to Cry Child’s “new period” (sure, we’re calling them eras now) earlier this summer season, immersing listeners in a sound not that dissimilar to The 1975’s “About You” – that singular, ethereal and atmospheric different immersion that sinks its claws deep underneath the pores and skin. “Fake” arrived the subsequent month as each a throwback gem and fashionable reverie; dreamy and dreary , the monitor aches with the ache of two souls’ untwining because the narrator sees himself slipping away from his love, reflecting on how they’ve grown aside and not appear to stroll the identical path:

Ooh, I’m at all times working away
Ooh, I actually want I might
Keep right here with ya
We might faux
This ain’t unsuitable
That is unsuitable, you already know

“‘Fake’ is Cry Child’s tackle a bubble gum radio rock track we’d have grown up listening to,” the band’s longtime bassist Joey Haines tells Atwood Journal. “The outcome was an incredible distinction between comfortable, fairly verses that crash into heavier guitar pushed choruses. Ranging from simply an digital drum break and acoustic guitars, the start of the track stays untouched from its preliminary conception. The placeholder identify for this monitor was ‘Ashlee,’ with the sound actually reminding us of [Ashlee Simpson’s] ‘Items of Me’ period.”

“I keep in mind once we first landed on the melody for the refrain of ‘Fake,’ it felt like we had struck gold,” he provides. “[It] was one thing we have been so happy with – we instantly felt prefer it was so distinct, prefer it had been a track for such a very long time. I couldn’t consider this wasn’t a track already, and that made me actually excited. Additionally the drum break was so infectious to me, taking me again to the entire early Y2K rock songs that blended each digital breaks and actual drums tremendous seamlessly.”

I really feel like there’s at all times one thing new
Can’t go away it alone
me you see proper via
Is it getting previous?

It’s one thing you wished
It’s one thing I mentioned
I swear that I’m sorry about it
Can we attempt once more?

For Cry Child’s lead singer Alex Carlson, this track balances previous with current – a top quality the band seeks to repeatedly obtain as they pay homage to their inspirations, whereas carving out their very own area within the 2020s canon.

“Listening again to ‘Fake’ felt like we had discovered our stride in our songwriting course of,” Carlson shares. “We tiptoed the road of Y2K cheese that gave ‘Fake’ its sparkle, whereas staying grounded in a contemporary sound.”

Ooh, I’m at all times working away
Ooh, I actually want I might
Keep right here with ya
We might faux
This ain’t unsuitable
That is unsuitable you already know

So as to add to the nostalgic glitz and glamour, Cry Child launched “Fake” alongside a grainy, up-close and private music video.

Courtesy of director and cinematographer Neil Shukla (whose credit embody Annie DiRusso, The Criticals, and Medium Construct), the visible feels straight out of 2002: Moments of monochrome delirium (identify that reference!) are delivered hand-in-hand with oversaturated scenes and even the occasional greyscale shot to create a way of intimacy, depth, and even familiarity: And whereas it’s something however, this music video feels home made, like a few mates simply taking pictures each other taking part in their devices and having an excellent time of their tiny condominium.

You’re not falling simply impressed
(Unsuitable)
You suppose I’m higher than the remainder
(Unsuitable)
Really easy to interrupt
So sick of the best way
Swear I made a mistake
And it’s not sufficient
Really easy to interrupt
So sick of the best way
Swear I made a mistake
Swear I made a…

Bridging the brilliance of Y2K pop rock with the cost and appeal of 2020s different, Cry Child are properly on their strategy to defining their very own place – and filling a much-needed hole – in at present’s music world. Heavy and light-weight, hovering and stirring, “Fake” is completely intoxicating – absolutely a success within the making, if music traits proceed to go within the path they’ve been heading, and the late ’90s / early ’00s make their long-awaited comeback.

Keep tuned for extra from this definitive Atwood artist-to-watch, and get misplaced within the wondrous world of Cry Child’s intimate, visceral, and – for extra causes than one – undeniably nostalgic “Fake.”

Ooh, I’m at all times working away
Ooh, I actually want I might
Keep right here with ya
We might faux
This ain’t unsuitable
That is unsuitable you already know

Cry Child are headed out on tour later this fall from September 28 via October 8, and can be joined by Tennis Courts, Whitehall, and The Backfires as they head from Brooklyn down Jap Seaboard, hitting spots in Washington, DC, Philadelphia, Richmond, Atlanta, and extra earlier than ending their run in Greenville, South Carolina. Discover tickets and extra data right here, and discover their tour poster right here!

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