Ubisoft is reportedly suspending all promoting on X, previously Twitter, not lengthy after website proprietor Elon Musk denied allegations of anti-semitism.

An Axios e-newsletter has reported that whereas Ubisoft did have advertisements on the social media platform for Murderer’s Creed Nexus VR, the corporate has opted to cease all promoting. As a consultant of Ubisoft instructed Axios:

“We did have a marketing campaign operating. We paused promoting on X.”

The information comes as a bunch of advertisers have determined to pause promoting on the platform. Apple, IBM, Lionsgate, Disney, and Warner Bros. Discovery have determined to cease promoting on X for the foreseeable future, with different firms additionally making comparable choices.

This is because of a publish that many advertisers understand as Elon Musk, the present proprietor of X, endorsing anti-semitic speaking factors. Whereas replying to a tweet that claimed Jewish communities supported “dialectical hatred in opposition to whites”, Musk acknowledged “You’ve got mentioned the precise fact.”

Musk has since backtracked, and tried to say he was referring to the Anti-Defamation League (ADL), and claimed the group refuses to “criticize the minority teams who’re their major menace”. Musk has offered no proof to again up his claims, nevertheless, and has saved his unique reply up on the platform. He has claimed in a publish that he’s not antisemitic, and that “nothing may very well be farther from the reality.”

Regardless of claims in the previous that the corporate may very well be cash-flow optimistic as quickly because the second quarter of 2023, the social media platform has misplaced nearly half of its promoting income for the reason that buy, with increasingly more advertisers leaving the service over time. Promoting income has in actual fact declined month-to-month since Musk took over the platform.

A number of celebrities have additionally determined to depart the platform since Musk’s feedback, with Kiss‘s Gene Simmons and singer-songwriter Neil Younger saying that they plan on leaving the platform for good.