Primarily based in Brooklyn, rapper SERIOUS VOICE isn’t within the enterprise for the cash, fame, and even the love of it; quite she’s in it to talk her reality, and supply reward to God, and convey others to salvation.

Actual identify Brigitte James, SERIOUS VOICE had a tough house life rising up, however discovered peace and solace in her religion, and within the instance of these daring black feminine rappers, reminiscent of Queen Latifah. After the discharge of her debut single as SERIOUS VOICE, Brigitte began making a reputation for herself within the New York rap scene, the place she honed her abilities in performances throughout town, and launched her debut album, ‘Shofar’, which included the observe, ‘Whoa’. This landed a spot on Spike Lee’s Netflix sequence, ‘She’s Gotta Have It’ – from there, the remainder, as they are saying, is historical past: she carried out at SXSW on ‘Sway within the Morning’. and gained a following that associated to the homage she raised to the sturdy ladies in her life, together with her 2021 album, ‘Lovely’. SERIOUS VOICE is ready to launch her new EP, ‘Back2Basics’, later this yr, that includes her new single, ‘KILL THA KING’.

The observe takes the warnings about idolatry discovered within the E-book of Samuel, and with subtlety and coolness, she nearly unnoticeably calls out our trendy “kings”: the substances and processes we worship and go to for salvation, like alcohol, intercourse, and validation. The observe has a hook you’ll be able to’t ignore, and SERIOUS VOICE moreover exhibits us that if we don’t kill these kings, we shall be enslaved by them.

The music video for ‘KILL THA KING’, directed by Kareem Caines, is ready in Miami Seaside, the place we take a stroll with SERIOUS VOICE by scenes of temptation, drunkenness, and social flaunting. She’s by no means essential of the individuals concerned, but on the similar time she calls out the meaninglessness of the reward we provide to those hole gods. Director Caines holds nothing again within the depiction of these issues that bedevil us, permitting the viewer to confront their vices towards the context of SERIOUS VOICE’s highly effective phrases.

Watch the music video for ‘KILL THA KING’ under, and discover out extra about SERIOUS VOICE and her music on-line on her official web site, Fb, Twitter, Instagram, and TikTok.

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