With the catchy chorus of “I’m simply poor boy dwelling with a coronary heart stuffed with tune” Toronto-based Goan-Canadian artist Sheldon Universe acknowledges the frustration of how tough it’s to maneuver up the social ladder. It’s not all unhealthy although in his new single and video, ‘Poor Boy’. Whereas the battle is actual, he is aware of that it doesn’t matter what occurs to him, he’s nonetheless going to retain these qualities most related to “poor children”: humility, persistence, drive, and above all else, that unquenchable thirst for achievement.

‘Poor Boy’ is a summer season anthem that manages, in two tight verses and one refrain, to convey all of the power, dedication, and drive wanted for fulfillment. The artist has labored extensively with Indian-Canadian pop singer and rapper AP Dhillon, carried out with Manic Drive, and served because the drummer for the Toronto Raptors. Moreover, his manufacturing firm is a staple function of the Canadian music scene, the driving pressure behind many exhibits and festivals. He simply hasn’t had a large hit but, however that’s prone to change at any second. Whereas Sheldon Universe sings “I ought to have made it by now”, he’s actually on the cusp of it.

The music video for ‘Poor Boy’, directed by Marco Veltri, is brilliant, energetic, and considerably offbeat. He makes Sheldon Universe’s thirst for fulfillment the star of the clip, by that includes the artist alongside all of the perceived trappings of wealth: massive homes, costly vehicles, and lovely ladies. He destabilises this concept nonetheless with a sequence carried out by 4 dancers carrying masks that includes Sheldon Universe’s face. Whereas the 4 males have completely different physique sorts, wearing informal enterprise apparel, it nonetheless calls into query the fragility of id within the company world. The commentary on the masks all of us should put on to climb the ladder specific visually the road about “getting misplaced within the crowd”. Sheldon Universe is set to face out in opposition to all of the clones, and we expect he’s going about it the proper means.

Watch the music video for ‘Poor Boy’ beneath and discover out extra about Sheldon Universe and his music on-line on his official web site, Fb, Twitter, Instagram, and TikTok.

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