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CHAI current a brand new single/video, “Neo Kawaii, Ok?”
New self-titled album out September twenty second on Sub Pop
Aug 03, 2023
Images by CHAI
Japanese pop four-piece, CHAI, have introduced the discharge of their new single/video, “NEO KAWAII, Ok?,” from their forthcoming self-titled album out September twenty second on Sub Pop. The band consists of dual sisters Mana and Kana (guitar), Yuna (drums), and Yuuki (bassist, lyricist) have espoused a philosophy they name Neo Kawaii, in reference to the Japanese phrase for cute, a label sometimes bestowed upon girls who preserve societally prescribed magnificence requirements.
As younger girls, CHAI felt that any deviation from what tradition thought of kawaii was discouraged, and so Neo Kawaii emerged as a rallying cry in opposition to these oppressive requirements. “Neo Kawaii is about reclaiming shallowness,” MANA says. On the ESG-inspired single “NEO KAWAII, Ok?” MANA sings: “That is simply my physique, not a classy physique/ Gonna be beloved, child!/ Simply as I’m.”
Of “NEO KAWAII, Ok?,” Mana continues: “Everyone seems to be NEO KAWAII! That is CHAI’s reply, this can be a reality on this world! We will lastly say what it actually means to us♡ Everybody’s a bit bizarre. Everybody’s totally different. Everybody’s awkward, virtually to a degree that it’s arduous to narrate. However that’s what’s attention-grabbing! That’s what makes it lovely. To everybody who’s pushed round by these notions, we wish to let you know this! We, and all of our lives, are NEO KAWAII! NEO KAWAII isn’t just plain KAWAII (cute)- it’s cool, it’s sturdy, it’s type, it’s heat! Don’t get it combined up♡ Hey! NEO KAWAII individuals! NEO KAWAII wants no preparation. We simply wish to say that you just’re NEO KAWAII too, Ok? ♡?”
CHAI beforehand shared one other tune off of their upcoming album, “We the Feminine!” This tune was featured on our Songs of the Week.
The band’s final album, WINK, got here out in 2021 through Sub Pop. It was featured on our High 100 Albums of 2021 listing. Learnour 2021 interview with CHAI about WINK.
In 2022, the band shared the singles “Shock” and “My Dream.” Additionally they collaborated with Superorganism on “Hero Journey.”
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