Subsequent month, Japanese pop-rock crew CHAI will launch a brand new self-titled album, their follow-up to 2021’s WINK. It contains “We The Feminine!,” which got here out in Might, June’s “PARA PARA,” and one other single they’re dropping right now referred to as “NEO KAWAII, Okay?”

“‘Neo Kawaii’ is about reclaiming shallowness,” MANA says. “Everyone seems to be NEO KAWAII! That is CHAI’s reply, this can be a truth on this world! We are able to lastly say what it actually means to us. Everybody’s a bit bizarre. Everybody’s totally different. Everybody’s awkward, virtually to a degree that it’s onerous to narrate. However that’s what’s attention-grabbing! That’s what makes it lovely. To everybody who’s pushed round by these notions, we wish to let you know this! We, and all of our lives, are NEO KAWAII! NEO KAWAII is not only plain KAWAII (cute)- it’s cool, it’s sturdy, it’s variety, it’s heat! Don’t get it blended up. Hey! NEO KAWAII folks! NEO KAWAII wants no preparation. We simply wish to say that you just’re NEO KAWAII too, Okay?”

Take heed to “NEO KAWAII, Okay?,” and take a look at its accompanying music video.

TOUR DATES:
09/23 – Boise, ID @ Flipside Competition
09/24 – Seattle, WA @ Tractor Tavern
09/25 – Portland, OR @ Doug Fir Lounge
09/27 – San Francisco, CA @ The Unbiased
09/29 – Los Angeles, CA @ Teragram Ballroom
10/02 – Chicago, IL @ Thalia Corridor
10/04 – Toronto, ON @ Horseshoe Tavern
10/06 – Brooklyn, NY @ Warsaw
10/08 – Boston, MA @ Crystal Ballroom
10/10 – Washington, DC @ Union Stage
10/11 – Philadelphia, PA @ Johnny Brenda’s
10/13 – Mexico Metropolis, MEX @ Indie Rocks!
11/01 – Berlin, DE @ Pitchfork Music Competition Berlin
11/03 – Paris, FR @ Badaboum
11/05 – Amsterdam, NL @ Tolhuistuin (Paradiso Noord)
11/06 – Brussels, BE @ Botanique Orangerie
11/08 – Southampton, UK @ Heartbreakers
11/09 – Brighton, UK @ Patterns
11/10 – London, UK @ Pitchfork Music Competition
11/12 – Manchester, UK @ Sure (Pink Room)
11/14 – Glasgow, UK @ Broadcast
11/15 – Leeds, UK @ Headrow Home
11/16 – Bristol, UK @ Tough Commerce

CHAI is out 9/22 by way of Sub Pop / Sony Music.