We’ve obtained an entire lot of affection for Greg Hoy right here on Basically Pop, and we actually love his newest rock observe and video, ‘Consolation Vendetta’.

Greg has written and carried out underneath a variety of names over the previous few a long time, each by himself and with a crew, most notably “The Boys”, and his newest observe is underneath his identify alone. Having established himself in Brooklyn, New York, for greater than a decade, Greg moved to the San Francisco Bay Space within the 2010s, as a part of the tech increase. His prolific output has seen him turn out to be a mainstay within the music scene there, and he’s taken his experiences working there into his music, which more and more tackles the triumphs and woes of mankind’s progress.

Having launched an unimaginable greater than 30 albums to date, you’d assume that Hoy would have coated all the things already – however really it’s meant that he’s in a position to strategy any matter with candour and authenticity of lyrics and sound. Greg Hoy’s most up-to-date album, ‘Yay For Effort’, sees him use his humour, wit, expertise, and sincerity to ponder trendy societal woes, such local weather change, the Covid-19 pandemic, love, and psychological well being.

New single, ‘Consolation Vendetta’ is one such observe from ‘Yay For Effort’, and the fuzzy, 90s-inspired observe takes on the thought of courting an emotionally unavailable companion. Beginning out with sunny synths layered over guitar and bass, Hoy brings to life the agony of perpetually reaching out in compassion to a companion who’s simply not there. It’s a tough matter to jot down on, nevertheless it wanted to be mentioned, and Greg Hoy is the correct particular person to do it.

The music video for ‘Consolation Vendetta’, directed by Hoy, and starring Anna Copa Cabana, sees life after misplaced love. We meet Anna after a breakup; she referred to as it a day after realising she wouldn’t get the connection she wanted along with her ex. Taking her stuffed ducky, Gordon (aka her interior youngster), Anna goes out for a day of exploration round Brooklyn, and we’re alongside for the experience.

Take a look at the music video for ‘Consolation Vendetta’ beneath, and catch Greg Hoy this summer season as he excursions the Northeast along with his rock trio Greg Hoy + The Boys.

You’ll find out extra about Greg Hoy and his music on-line on his official web site, YouTube, Fb, Twitter, and Instagram.

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