Uncover Mali Hâf’s hypnotic EDM Welsh-language creation.

Mali Hâf – ‘Igam Ogam’

For the non-Welsh audio system within the group, ‘Igam Ogam’ means zig-zag, or meandering. It’s certainly one of artist Mali Hâf’s favorite Welsh phrases, and an acceptable title for a music concerning the joys of uncertainty, from an artist with a ardour for Welsh language music. And even when your Welsh abilities are rusty, there’s loads of grooves to take pleasure in. 

Mali Hâf is a Welsh alt-pop artist with a ardour for writing and singing within the Welsh language. This observe is the second single from an upcoming EP titled ‘Jig-So’, which is due within the autumn and options collaboration from producer Minas.

‘Igam Ogam’ is a playful alt-pop observe with loads of EDM and home affect, devoted to the twists and turns of life.

I at all times stroll the zig-zag path, generally I lengthy for the straight path’ sing Mali’s unusual but compelling lyrics. They shift from weary to mischievous to mysterious as she notes ‘There isn’t a manner across the zig-zag path’, and addresses her youthful self, a ‘shy little lady’ she advises to ‘lose her manner’. Her voice is smoky and commanding, assured on the observe and the hypnotic melodies, with the ‘igam ogam’ hook being immediately memorable. 

The observe begins with a quavering, piercing synth riff, with an virtually playground-reminiscent melody. It builds up with snapping, industrial-influenced beats that stutter and don’t at all times go the place anticipated. Lonely chords and synth pads construct up with swirls and sirens to create a compelling sound, displaying a wide range of digital influences. It’s simple to see why Mali’s tracks have already gained her radio play, she creates a definite identification, with influences of everybody from Kate Bush to SOPHIE.

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Phrases Eden Tredwell