Greg Hoy returns with one other instantaneous basic in his new single, ‘Yay For Effort’.

A singer songwriter, multi-instrumentalist, producer, recording engineer, and document label proprietor (phew!) Greg Hoy channels probably the most memorable music of the late 70s and 80s, and says, “I’m additionally one thing of a advertising guru, in addition to a jingle and sound composer and producer, “individuals engineer” within the tech world, and an artwork director. However while you boil all of it down, I’m actually only a man in a band.”

For those who say so Greg! We’d argue in any other case.

Greg Hoy has labored with the likes of Glenn Branca, J. Robbins, Steve Albini, and Ice-T, amongst many others, and his songs have been featured on such television exhibits as ‘One Tree Hill’, and MTV’s ‘Made’. Moreover, he’s carried out reside at Noise Pop, SXSW, CMJ, and on the principle stage at Latitude Competition within the UK.

Newest single, ‘Yay For Effort’, sees Greg Hoy channel Elvis Costello, in addition to giving him a chance to indicate off his singing and instrumentals chops. Whereas the monitor is crisp and clear and a really pleasing tune to take heed to, there’s nonetheless a tough edge to all of it, with lyrics akin to,

“Hope is simply one other phrase / no matter what you heard”

‘Yay For Effort’, from Hoy’s new remix EP, ‘Additional Effort’, his new remix EP, which was produced by the legendary J Robbins, comes with a music video that may be a appropriate pairing for the retro-feel tune.

With a VHS-glitch impact, the clip evokes a post-Covid panorama, the place everybody simply desires to have enjoyable, regardless of the sensation of impending doom and gloom round them. Mock Cyrillic letters share the lyrics on the backside of the display, whereas Hoy performs guitar, drums, and keys, all whereas wearing a hazmat swimsuit and fuel masks, trying each bit like he’s stepped out of a video by Devo, or The Speaking Heads. Whereas all this is happening, a fuzzy backdrop, like an old-CRT television display that’s on the blink, performs post-apocalyptic scenes.

‘Yay For Effort’ is out now and may be streamed and downloaded on Spotify, Apple Music, and Bandcamp. You will discover out extra about Greg Hoy and his music on-line on his official web site, Instagram, and Twitter.

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