The 2023 rendition of Spain’s Mad Cool music competition retains a convention of high tier music and flawless execution alive and properly in Madrid.

Expectations could be a humorous factor, particularly with music competition followers.

Planning for, touring to, and in the end attending a multi-day music competition all of us set expectations of what we consider the expertise will likely be. We visualize it and fall in love with that visualization and hope that the competition will ship.

The 2023 rendition of Mad Cool Pageant within the always-welcoming metropolis of Madrid DELIVERED!!!!

Maintaining with fan expectations is all the time arduous for a competition, however including within the problem of transferring the competition to a completely new venue and nonetheless managing to exceed these expectations was simply such a triumph for Mad Cool this yr.

Atwood Journal made our second consecutive journey again to considered one of Europe’s premier music festivals and as soon as once more got here away impressed and never wanting the weekend to finish.

LINEUP

At a look, this yr’s Mad Cool music providing skews towards rock-centric, however as per normal, the competition organizers all the time handle to seamlessly interweave all genres so harmoniously.

On Thursday, Machine Gun Kelly’s rock prowess was on full show for a sizzling, late afternoon set which additionally included a really spectacular cowl of “OyOyOy” in fluent Spanish.

Seattle-based rock icons Queens of The Stone Age have been a late scratch from Mad Cool in 2022, however got here roaring again in 2023 for an unforgettable exhibiting amid a panoramic Madrid sundown on day two.

To not be outdone by the fellows, Lizzo introduced her all the time spectacular manufacturing together with dancey favorites that had the entire crowd off their toes.  How do you say “dangerous bitch o’clock” in Spanish?

A private standout of the weekend was Tash Sultana, who seamlessly moved from one instrument to the subsequent on stage, recording tracks from every and creating songs out of skinny air proper in entrance of us!

To fulfill the EDM palette, The Loop tent as soon as once more had the likes of Purple Disco Machine, Romy and Helena Gallardo as that tent pulsed all weekend lengthy.

Mad Cool all the time cultivates such an eclectic, however extremely relatable roster, which isn’t a small feat given how a lot worldwide attraction the competition has, with followers coming from everywhere in the globe.

IMMERSIVE EXPERIENCES

There have been most likely as many enjoyable model activations, artwork installations and DJ events as we’ve seen at any competition they usually have been busy your entire weekend.

From fixed dance events on the Vibra Mahou activation, to the multi-tiered Polaroid sales space,  to having an official Mad Cool airplane on Iberia Categorical Airways, the competition greater than gives colourful, experiential moments that followers can take pleasure in and put up to social platforms.

SUSTAINABILITY AND FAN SUPPORT

Maybe one of the crucial distinctive assets supplied to followers was the Mad Cool Welfare House, a devoted sales space for followers who could also be in disaster, having emotions of being overwhelmed or scared or simply discover themselves in want of somebody to speak to.

The competition’s dedication to sustainability is one which rivals nearly any competition within the recreation with a concise recycling plan, reusable beverage cups, energy-efficient lighting strategies, composting and extremely diligent cleanup crews.  They’ve even partnered with multinational electrical utility firm Iberdrola to assist sustainability efforts and educate followers.

SUMMARY

Mad Cool simply makes it easy for followers to achieve an affinity for his or her competition.  They greater than cross the vibe test musically yearly, with lineups that cater to all tastes, however festivals are about a lot greater than the lineup.

Their consideration to element is the most important factor that involves thoughts.  They take the fan expertise into consideration so properly in all areas from manufacturing, culinary, lineup, infrastructure, security and a myriad of different issues.

If this yr’s version of Mad Cool was any indicator, I’d wager all my Euros on the competition having fun with a few years of success of their new digs.

Bien hecho, sigue así Mad Cool!!!!

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 © Michael Greco

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