There’s a tidal wave of Latin music going around the globe and Mexican music is at its crest. Mexico Metropolis is now Spotify’s world streaming capital

The place is Mexican music going? Comply with the Latin tidal wave

Do you hearken to Latin music? Do you stream Mexican Music?  If the reply is sure to both query you’re a part of a tidal wave of musical change on this planet.  In the event you stay in Mexico like I do, you’re a part of one of many quickest rising music audiences on this planet and you’re listening to one of many quickest rising genres in  the world.

Latin America was the second quickest rising music market on this planet (Southern Africa being #1). Recorded music revenues in Latin music have been up by 19.4% final yr, outpacing the worldwide development charge. Mexico, the area’s second largest market, was up +18.2% (Brazil with 86 million extra individuals is first).

Celia Carrillo, Government Vice President, Advertising and marketing, of Common Music in Latin America & the Iberian Peninsula, is aware of why: critics, the business, and other people love Latin Music. She factors to Karol G. as instance #1: “in 2023 we broke new information with Karol G’s album Mañana sera bonito changing into the primary album in Spanish from a feminine artist to prime the Billboard 200 record in the US” and it went on to win 3 Latin Grammys and Album of the Yr.

Whereas Karol G is Columbian, Mexican artists and audiences play an enormous half within the Latin music explosion. In keeping with the Recording Trade Affiliation of America (RIAA), Latin music income in Mexico reached a file $627 million within the first half of 2023 (information not obtainable for the complete yr). That is an 18.2% enhance over the earlier yr. In 2024, the income within the Digital Music market alone in Mexico is projected at US$511.20m, pushed by the younger demographics of Mexico.  Advert in disc gross sales, live shows, merchandise  and we’re taking a look at a $1 billion+ music market in Mexico.

There’s another excuse for Latin music’s explosion, particularly in Mexico: delight. As Afo Verde, Chairman & CEO of Sony Music Latin America, Spain & Portugal factors out, “there’s a rising sense of cultural delight and revival amongst Latin audiences. Native genres and artists are gaining reputation as individuals hunt down music that displays their id.”  That is one purpose why Mexico is # 5 globally within the variety of listeners on Spotify and why Spotify introduced final yr that  Mexico Metropolis is the music streaming capital of the world. Mexicans enjoy music that displays who they’re.

After all, Mexican regional music has been round for hundreds of years. Regional Mexican – which incorporates  banda, corridos, norteño, sierreño, mariachi, Son Jarocho, Son Huasteco, Aztec ,  and extra subgenres – are  accessible on streaming platforms worldwide. New regional artists push Mexican music to subsequent stage by fusing conventional genres with hip-hop, rap, rock, and reggaetón to enchantment to wider and youthful audiences that stay on streaming platforms.  Mexican and Mexican-American artists are main the Billboard World 200 — taking the three prime spots on the Could 6 chart -unheard of!

So the place is Mexican music going? With artists like Dulce Maria, Alfredo Olivas, Denisse Guerrero, Camila Sodi, Groupo Fronteras, Groupo Firme, Estabo Armando, Selena Gomez,  Dangerous Gyal, Chio Pacas,  and Peso Pluma now topping Spotify playlists,  evidently Mexican music goes the identical place Latin  music goes– around the globe.

Patrick O’Heffernan