Neha landed a 6 determine job as a software program engineer straight out of faculty, however now she’s an and coming East Coast pop rap phenomenon. Her new single and video, ‘Retail Remedy’, is an absolute banger, and exhibits that she means enterprise with no matter she does.

Given Neha was within the faculty choir, and had Indian Classical Music coaching, exterior of her educational pursuits, it’s not totally tough to see why she may additionally look to music for a profession. She additionally absorbed the music launched by hip-hop legends corresponding to Biggie Smalls, The Wu-tang Clan, and Nicki Minaj, additional feeding her ardour for making her personal sound. Not lengthy after she landed her job, working in Manhattan for a Seattle-based firm, she realised company climbing wasn’t the problem for her, and set about honing her abilities right into a craft and profession that’s now reaping dividends.

Earlier releases, corresponding to ‘Backslide’, and ‘Higher Watch What You Say’, together with the fearlessness with which she experiments with sounds and syllables, have seen her construct up a formidable status, and legions of devoted followers. New observe, ‘Retail Remedy’, is each bit nearly as good as the previous drops, and even perhaps extra so.

‘Retail Remedy’ examines what stays of exes after they’ve gone. Within the case of Neha, the topic in query left behind loads of costly trinkets, within the type of Hennessy, Fendi, and Gucci, all in an try to purchase her love. Neha nonetheless is no person’s stored girl, and with the empowerment and wit her followers have come to know and love, she spits out bar after bar of savage traces, corresponding to, “I don’t want your items, however I nonetheless rock ’em on an evening out.”

The music video for ‘Retail Remedy’, directed by Melvin Pacheco, who beforehand directed the clip for ‘Higher Watch What You Say’, and was the digital camera op for ‘Backslide’, takes a deep dive into Neha’s life in New York. We be part of her as she cleans the home of images, garments, bottles, and bling, taking it to the seaside and setting it on fireplace – not a flinch or second look to be seen. It’s the final word train in burning bridges – and a lesson in school we will all be taught from.

Try the slick music video for ‘Retail Remedy’ beneath, and discover out extra about Neha and her music on-line on YouTube, Instagram, and TikTok.

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