Uncompromising and unapologetic, Ava Della Pietra’s debut music video “ego” delivers an impassioned, spirited anthem of euphoric empowerment with beautiful cinematic energy.

for followers of Lorde, Sky Ferreira, CHVRCHES, Halsey

Stream: “ego” – Ava Della Pietra

Right here’s to figuring out when to provide gamers and f***boys a style of their very own medication.

Eighteen-year-old Ava Della Pietra not too long ago discovered an vital life lesson, and she or he’s poured it into her newest beautiful tune. For higher or worse, most of us come to know what a wholesome relationship appears and feels just like the arduous means – by an unhealthy or poisonous one. We’d ignore the warning indicators at first, however looking back, they’re all there, as clear as day – and when you’re feeling used, disempowered, or gaslit, it could be time to chop ties.

However “ego” is about extra than simply letting go of unfastened ends: Uncompromising and unapologetic, Ava Della Pietra’s cinematic new single is an impassioned, spirited anthem of euphoric empowerment. In doing what’s finest for herself, the teenaged artist finds each a voice and a platform to rise greater and shine brighter than ever earlier than.

going after you’s so enjoyable
no extra desk for one
the flirting match has begun
what’s the catch, it’s too simple?

you place out your hand
it’s all a part of your plan
making me really feel grand
butterflies, i’m uneasy

Atwood Journal is proud to be premiering the music video for “ego,” Ava Della Pietra’s smooth new single (independently out September 15). Arriving within the wake of this previous yr’s songs “comfortable for you,” “it began with u,” and “worst of occasions,” the churning and charged “ego” represents the start of a daring new period within the 18-year-old’s music profession: One which finds the Broadway alumna (who was within the unique solid of Faculty of Rock, amongst others) shedding her previous persona and entering into an area of maturity and expertise.

And the way higher to do this, than by a dynamic tune of defiance, rejection, and private redemption? “I wrote “ego” a couple of man who was a participant, and my rollercoaster of emotions going by that have,” Della Pietra tells Atwood Journal. “In the long run, I spotted that he appeared largely involved about boosting his personal ego.”

Della Pietra oozees allure and funky confidence as she rejects the premise of the sport during which she finds herself: “Am i the kind of woman who’s simply boosting your ego?” she sings in a radiant refrain, figuring out the reply properly earlier than even uttering the query.

i do know you’ve accomplished this all earlier than
you understand to depart me wanting extra

however we’re from totally different worlds
yeah this may by no means work
am i the kind of woman who’s simply boosting your ego
not going nowhere
deep down you understand it’s unfair
this fling’s a painful recreation of simply boosting your ego

Not solely does “ego” mark a brand new period for Ava Della Pietra, however it’s additionally her first ever music video, providing a hanging glimpse into her world at a very highly effective second in her journey into maturity.

“Filming my debut music video “ego” on a subway set with atmospheric fog and pulsating strobe lighting was so surreal,” she shares. “I met my “love curiosity” the day of the shoot itself, so we couldn’t cease laughing in between the takes! I had such a good time dancing round with the band, and I’m past grateful that everybody was so dedicated, supportive, and type. The entire escapade was an expertise I’ll always remember, and I can’t wait for everybody to see the video.”

you understand all the things i like
knew all of it in only one evening
scary the way it feels so proper
what if i give up?

am i overthinking us?
in that case, nothing to debate
’trigger i’m already in love
my coronary heart burns from an ember

can’t assist however assume you’re utilizing me
i’m only a pawn in distress

As spellbinding as it’s seductive, “ego” is a feverish, finessed pop tune that runs red-hot, burning from the fires inside our souls.

Musically paying homage to Lorde, Sky Ferreira, CHVRCHES, and Halsey, Ava Della Pietra is steadily carving out her personal area within the pop world. Stream her new single solely on Atwood Journal, and keep tuned because the 18-year-old continues her ascent into this thrilling new chapter of her burgeoning profession!

however we’re from totally different worlds
yeah this may by no means work
am i the kind of woman who’s simply
boosting your ego not going nowhere
deep down you understand it’s unfair
this fling’s a painful recreation of
simply boosting your ego

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Stream: “ego” – Ava Della Pietra

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