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They keep longer, spend extra, and are available from afar — a brand new report particulars what the humanities and tradition tourism brings to the province.
The Ontario Arts Council (OAC) launched a report final week that quantifies the influence that tourism oriented round arts and tradition has within the province. The doc was commissioned by OAC from Discussion board Analysis Inc, a Toronto-based analysis and polling specialist.
The report, titled the Ontario Arts and Tradition Tourism Profile, is predicated on information from Statistics Canada.
Arts, Tradition & Journey
One of many key takeaways from the doc is that journeys and journey oriented round arts and tradition has a much bigger financial influence than non-arts associated journey — practically triple the influence, because it occurs.
- Vacationers spend nearly $11.4 billion on arts and tradition tourism in Ontario;
- The direct value-added to the province is calculated at $5.7 billion.
In response to the report’s findings, Rita Davies, chair of the OAC’s board of administrators, acknowledged:
“Discussion board’s evaluation demonstrates that the financial influence of arts and tradition tourism ripples out past artists and humanities organizations into native economies, job creation and progress. It additionally exhibits that arts and tradition actions are an essential consider why travellers select to go to Ontario.”
The Northern Ontario Tourism Summit was the backdrop for the launch of the report. There, Ontario Tradition Days hosted a dialog between Michael Murray, OAC’s CEO, and Kathleen Sharpe, govt director of the Ontario Cultural Points of interest Fund
Michael famous, “The tourism sector was among the many hardest hit by the pandemic. The humanities sector — additionally rebuilding itself within the post-COVID-19 period — can play a key position not solely in restoring pre-pandemic influence, however as a part of a progress technique for Ontario.”
Numbers from the Ontario Arts and Tradition Tourism Profile
Listed below are a number of the numbers that reveal the concrete impacts of arts and tradition tourism.
They keep longer, and are available from distant:
- 40% of all arts and tradition guests got here and stayed for 3 days or extra; that contrasts with 13% of non-arts vacationers;
- 55% of all abroad guests got here for the humanities and tradition;
- 36% of arts and tradition guests from inside the province of Ontario stayed for 3 or extra nights;
- That jumps to 67% for Canadian out-of-province arts and tradition vacationers
- 42% of arts and tradition guests from inside Ontario got here have been on a day journey;
- Of arts and tradition guests from outdoors of Canada, 72% stayed three or extra nights, as in comparison with solely 33% of non-arts and tradition guests
- In relation to arts and tradition guests from the USA, 44% stayed three to seven nights, and one other 33% stayed for one or two nights.
They spend extra:
General, 13% of distinctive vacationer journeys included arts and tradition actions, however these journeys accounted for 30% of vacationer spending within the province.
Greater than 18.4 million distinctive vacationer journeys to Ontario included arts and tradition actions, they usually have been a part of about 1/8 of all vacationer journeys inside the province.
It’s clear that the mixture of arts, tradition and journey is a profitable one for the province.
Learn the entire doc [HERE].
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Anya Wassenberg is a Senior Author and Digital Content material Editor at Ludwig Van. She is an skilled freelance author, blogger and writing teacher with OntarioLearn.
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