The Boyz delivered considered one of my favourite units of summer time songs with the primary a part of their new album this August. This was considerably sudden — not as a result of the group isn’t proficient, however as a result of I by no means know what I’m going to get with them. Of all of the teams of their standing, I can’t pinpoint a definitive sound or model. They’re skilled performers, however the music has been in every single place — a sampler platter of boy group fare. A few of it matches my style. A lot of it doesn’t.

New single Watch It hits most of the stylistic factors I like for The Boyz, at occasions recalling profession spotlight Prism. It’s not as melodically addictive as that monitor, however the slinky funk of its groove ignites related sparks. The track is at its greatest when it builds to dramatic moments of showmanship throughout the pre-choruses and explosive bridge. These segments level towards how The Boyz may sound in the event that they took their sonic inspirations all the way in which. As an alternative, Watch It‘s refrain retreats to a mumbly sing-talk centerpiece. This chorus grows extra addictive because the track goes on and matches the muted percussion of the monitor, however I nonetheless assume it might have gone greater.

Luckily, Watch It is buoyed by an excellent sense of dynamics. Its extra subdued moments are countered by the occasional spike of aggression, lending the track an thrilling sense of pressure. It makes use of this pressure to craft a construction that grows extra bombastic because the monitor goes on. This aural storytelling is sure to present Watch It loads of longevity. Its remaining thirty seconds are an actual knockout, and I can’t wait to replay the track in anticipation of that payoff.

Grade: B+