In a humorous bit of worldwide pop synergy, we’ve obtained will.i.am and Britney’s Thoughts Your Enterprise adopted days later by ITZY’s None Of My Enterprise. These songs don’t have anything in widespread, however I wish to think about them in dialog with one another. ITZY’s new album isn’t out till subsequent week, making None Of My Enterprise one other pre-release taster earlier than the principle course.

The perfect factor I can say about this tune is that it makes for a pleasant showcase for ITZY’s vocals. They sound good on the observe, singing in a extra comfy register over a subdued trap-pop beat. We regularly conflate the group with large, brash pop music, however there’s actually a lane for them to go extra reserved and moody — particularly if they carry the vocal harmonies.

Sadly, JYP Leisure continues their nice 2023 battle to seek out first rate songs. I’m unsure what’s occurring with their A&R group, however aside from a single right here and there, the company’s music has waffled between boring and obnoxious. None Of My Enterprise edges nearer to the previous, recalling current efforts from Twice sub-unit Misamo. There’s nothing offensive or unlikeable concerning the observe, however it’s a hazy, lazy summer season effort that doesn’t actually go wherever. The tune revolves across the identical musical concept throughout its three and a half minute, missing melodic dynamism. It’s a pleasing vibe, however nothing I’d come speeding again to.

(On a associated word, I’m chuckling on the thumbnail they selected for the music video (additionally posted as the principle picture for this overview), as a result of it’s fairly emblematic of my emotions towards the tune…)

Grade: C