It’s been over seven years since YG Leisure debuted a woman group. That is the company that gave us 2NE1 and BLACKPINK, so on the subject of new tasks expectations will at all times be excessive. BABYMONSTER has been teased for fairly a very long time, additional heightening curiosity as we approached their long-awaited debut date. So, why does digital single Batter Up really feel so underwhelming?

YG Leisure must be taught some new tips, or possibly simply rent some new writers. Their music has change into a parody of itself, which describes Batter Up fairly properly. There’s nothing on this tune — not a single factor — that hasn’t already been exhausted by BLACKPINK and 2NE1 earlier than them. I may let you know precisely how Batter Up would sound earlier than even listening to it. From beats to construction to cadence, it’s the YG home model to a tee. I assume we will applaud them for loyalty to their model, however this doesn’t make for thrilling music.

Due to this, the query turns into: is Batter Up an above or beneath common instance of this predictable template? To reply, we should have a look at every of its parts. The manufacturing is slightly boring, in order that works towards its favor. The braggadocios lyrical content material is usually cringy (“sting like a bee”? “I’m a boss child”? Actually?), in order that’s one other level towards it. The second verse rap is ok, and what we hear from the women’ vocals sounds promising. Nevertheless, the uninteresting “batter, batter up” refrain is so low-effort I can barely consider the company went with it, and the requisite tempo change at Batter Up‘s climax fails to wring additional pleasure from the monitor.

Add all of it up and also you’ve bought a non-starter, regurgitating essentially the most drained parts from the company’s depleted provide of concepts. Regardless of the baseball-themed title, BABYMONSTER haven’t come out swinging. Right here’s hoping we get stronger music sooner or later, nevertheless it’s laborious to be optimistic given YG’s monitor report.

Grade: D+