envy. reveals us why he’s up subsequent on his debut album, SO IT BEGINS….The 14-track mission is a genre-bending triumph, with envy. showcasing his manufacturing chops throughout all kinds of beats.

envy. – SO IT BEGINS

SO IT BEGINS… sees envy. crafting hard-hitting rap cuts Metro Boomin would approve of, atmospheric R&B tracks paying homage to Noah ‘40’ Shebib, and indie hyper-pop anthems that recall to mind the technical expertise of 100 gecs. And essentially the most spectacular half? He’s solely sixteen years outdated.

envy. first fell in love with producing music when he was within the sixth grade. It was then that he found the fervour that has outlined his life ever since, after downloading FL Studio on his school-issued laptop. Since then, the New York-based producer and engineer honed his abilities by being a scholar of the sport. He’s spent the final six years finding out his manufacturing idols, seeking to artists like MIKE DEAN, The Alchemist, Tyler, the Creator, The Weeknd, and Metro Boomin, amongst others, for inspiration and steering whereas crafting his personal model. 

These years of apply served as construct as much as April 2023, when envy. launched SO IT BEGINS… The album appears like a love letter to the multitude of sounds which have raised him, with the document demonstrating the producer’s creative potential throughout a plethora of genres. It’s a mission that’s a real reflection of envy.’s style, as the big variety of subgenres demonstrates the range in sound he’s been uncovered to as a self-proclaimed music addict. And envy. pulled it off all on his personal — SO IT BEGINS… is an impartial launch, with manufacturing, mixing, and mastering all finished by the person himself. That method has allowed him to remain true to himself, as envy. has continued to prioritize what issues most to him in his music profession: the folks.

“It’s not in regards to the cash for me,” he says. “I attempt to place the folks first, and every little thing else second. As an up-and-coming producer, I depend on my collaborators to convey an thought I had in my math class right into a full-fledged music. It’s due to this that I’m so centered on collaborating and relationships. I need to see my camp of individuals win simply as a lot as I would like myself to.”

envy.’s energy as a relationship-builder is clear, as SO IT BEGINS… boasts contributions from all kinds of artists, together with 4TUNAT, Child Dubai, BlackestButter, COLDKiDCLUB, Dswove, Evl Kris, FxLKES, Garrett Sparrow, Gephardt Antwi, Katsu, Marquis Flower, Mercydaone, Michael Girgis, Moise, Najee Duwon, Stafford Beats, TaySkiiii, Ty2Fly, Younger Wabo, and Zachary Michael. 

Every of those artists brings one thing completely different to the desk, permitting envy. to flex his abilities throughout an eclectic number of beats. Tracks like ‘INNER DEMONS’ and ‘PLAY MY ROLE’ mix hip-hop and hyperpop, stirring up recollections of the palpably enjoyable, nervous power of early Lil Uzi Vert tapes. ‘TRACK MEET’, however, with its relentless beat, places the lure sound that Atlanta is thought for on full show — and ‘FRUIT,’ the album standout, is a sunny, groovy observe that evokes notes of the manufacturing prowess of Tyler, the Creator. There’s ‘SOUTHSIDE SEQUENCE – EXTENDED,’ an atmospheric, moody music that calls for a play throughout your 2AM nighttime drives. In the meantime, ‘SHATTERED DREAMS’ is a stripped down, guitar-driven different anthem, with a refrain you gained’t be capable of cease singing. 

SO IT BEGINS…  is an endearing hear, and its avant-garde, genreless method means there’s one thing right here to go well with everybody’s style. As for envy.? His promising younger expertise is plain, and his ascent as a producer is one to look at. That is simply the beginning — and so it begins.

SO IT BEGINS… sees envy. crafting hard-hitting rap cuts Metro Boomin would approve of, atmospheric R&B tracks paying homage to Noah ‘40’ Shebib, and indie hyper-pop ballads that recall to mind the technical expertise of 100 gecs.

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Phrases Elizabeth Braaten