Sasha M is a dance-pop sensation from Singapore, who’s garnered fairly the excitement round her music, particularly her newest single, “How To Spot A Narcissist,” seamlessly mixing the introspective fringe of digital music with the infectious rhythms of pop. This monitor epitomizes the essence of latest electro-pop, marked by its vocal depth and a charming sonic palette that instructions consideration.
Sasha M’s musical journey unfolds as a story of self-discovery and creative authenticity. Collaborating with trade luminaries similar to Eddie Wohl and Seth Munson, she has refined her artwork, creating music with a worldwide resonance. Her collaboration with Hasso on the one “Loaded” secured a high place on Spotify Germany’s Viral 50 chart, underscoring her wide-ranging worldwide attraction.
We had the chance to talk together with her in regards to the single and her profession to this point. Test it out beneath!
How has your journey from the vocal trio SASS to a solo artist influenced the evolution of your music model, significantly in your newest single “How To Spot A Narcissist”?
Our woman group was all about empowerment – robust feminine characters who don’t take nonsense from anyone. A lot of my present work retains these values. Having lived in a number of poisonous environments, I firmly consider that you just shouldn’t be mistreated in any facet of your life – be it by your boss, your financial institution, or your boyfriend.
Are you able to share your expertise working with trade consultants like Eddie Wohl and Seth Munson, and the way these collaborations have formed your music?
It’s been an honor to get to work with, and study from, trade consultants. As somebody from Singapore with no prior connections to the music trade within the US, I’m very lucky for each alternative. Working with them confirmed me what skilled high quality work appears to be like like and appears like. It gave me the requirements I now uphold in my work shifting ahead.
“Loaded,” in collaboration with Hasso, achieved important success on Spotify Germany’s Viral 50 chart. To what do you attribute the worldwide attraction of your music?
I write about common themes – “Loaded” specifically describes a second in a poisonous relationship the place the persona has been gaslighted and is taking the blame for the sorry state of their relationship. Gaslighting is a type of psychological manipulation the place the abuser makes an attempt to sow self-doubt and confusion of their sufferer’s thoughts. It occurs when the abuser doesn’t take accountability for his or her actions, and it’s an enormous drawback for companions who’re empathetic. I consider that is sadly a quite common prevalence that many individuals, no matter location, can relate to.
Your music blends digital and pop parts. How do you stability these genres to create a singular sound, as evident in “How To Spot A Narcissist”?
I decide my collaborators nicely. After I began scripting this tune, I already had an concept of the way it ought to sound – a bit of darker than my common music, however nonetheless upbeat and pop. Riccardo, who produced the monitor, has labored with me since 2018 and is aware of me very nicely musically. I gave him my concept and he knocked the beat out of the park. Enjoyable reality, I truly wrote the bassline on the refrain! My different co-writer on the monitor, Lauren, is a grasp at darkish, moody songs. She got here up with the vocal hook within the refrain, which is essentially the most EDM a part of the tune. She additionally has vocals on this monitor, lending the pre-chorus a barely sinister vibe.
What’s your inventive course of for writing and producing music?
I write lyrics and melody, so often when an concept comes, it’s both melodic or lyrical. I document my concepts as voice notes on my cellphone, and those with essentially the most potential, I carry to collaborators whom I take note of that will match the imaginative and prescient of that specific tune. I like having the ability to faucet into different inventive skills’ potential as a result of they at all times carry one thing to the desk that I can’t alone. I consider you find yourself with a greater product while you collaborate.
Having carried out in various settings, from Common Studios Singapore to the Extremely Music Pageant, how do you adapt your efficiency model to totally different venues and audiences?
I truthfully take pleasure in performing to massive crowds with 1000’s of individuals. I’ve not been in a position to try this with my unique music but, however I’ll sometime. As a performer in another person’s present, you need to ship what the present wants. I attempt to absolutely perceive the necessities and aims of every present I do, so I can carry out to the perfect of my capability. On the finish of the day, the viewers’s expertise is the whole lot.
You’re identified in your dedication to social causes. How do you combine this ardour into your music and creative expression?
Thanks. I hope to at all times make a social affect with my work. As you’ll be able to inform, my songs revolve round psychological well being themes. Many are darkish, however “Beneath The Floor” is a extra uplifting one. I hope the songs provide consolation and help to others who’re additionally dwelling via poisonous environments. Individually, I even have the consideration of my tune “Associates” being carried out by differently-abled skills from the Inclusive Arts Motion; we made a music video, and so they nonetheless carry out that tune reside at reveals.
In an trade usually pushed by developments, how do you preserve your creative integrity and private model in your music?
I do my greatest to stay genuine and solely decide developments that resonate strongly with me. There’s been a Russian sugar child comedy shtick trending on social media that I discover hilarious and oddly empowering. I leaned closely on that whereas I used to be going via a tough time and made a comedy sequence of Instagram reels known as #FindRichHusband. It’s introduced pleasure to my followers, and folks generally ask me when my subsequent reel is.
What are your future aspirations within the music trade, and are there any new tasks or collaborations we will look ahead to?
I need to construct an viewers of people that actually help and consider in me – no “pretend mates.” My largest supporters pledge to me on Patreon, and in return, I give them a front-row seat into my music journey. I’m within the midst of releasing new music off my first EP, so look out for that! All sneak peeks will likely be on Patreon; observe me there to get updates in your inbox. https://www.patreon.com/sasashamusic