Presently, for those who Google the phrase Barbie, the web page turns pink and sparkles with stars. On the field workplace, presale demand is such that the film is anticipated to match its $100 million price range on its opening weekend. Over the following couple of years, its impact is estimated so as to add $14 billion to the doll trade. Earlier than the movie has even correctly hit the display screen, Barbie is already queen of the films.

It’s nearly too good. Which is apt, as that’s the issue Barbie’s having. In beautiful Barbieland, the place massively profitable Barbies run every little thing, obtain to the very best stage, carry each other up and by no means get pissed off about something (as a result of there’s nothing at which to be pissed off), each day is fantastic. It’s all dazzling smiles, stunning climate, cool outfits, cooler automobiles, dwelling in your Dream Home, hanging out on the seaside with Ken within the day and having sleepovers at evening along with your fantastic pals. Nothing goes fallacious, ever. It’s good. And really pink.

After which Barbie – the Barbie performed by Margot Robbie – wakes up one morning and every little thing’s off. Breakfast isn’t proper. She falls out of her home moderately than gliding down as if being lifted by an invisible hand. She’s began having darkish ideas about dying. Simply as worryingly, her ft turn out to be, moderately than their common high-heel-perfect tip-toe, flat.

This results in a visit to see Bizarre Barbie, a clever, Yoda sort who sports activities the bodily and psychological peculiarities that come from being performed with by an over-enthusiastic and in another way inventive proprietor, who explains that whoever’s enjoying with principal Barbie is having A Unhealthy One. So begins a visit to actuality to search out out what’s happening. With stowaway Ken (the one performed by Ryan Gosling – they’re all known as Ken, besides the dork performed by Michael Cera, who’s known as Allan) in tow, the pair have very totally different revelations that may massively reverberate in Barbieland.

It’s an absolute scream. Barbieland is astoundingly realised, right down to the tiniest element. There’s Barbie lore and references completely in every single place, in addition to good and hilarious observations that you just by no means considered earlier than. Margot Robbie – sporting many hats, each figurative and literal – completely slides between all the story’s calls for on her character, in addition to near-constant supply of one-liners. There’s a humiliation of observational gold, and the gags – from the sensational campness of Barbieland, to the extra delicate, simply missed zingers – are pitched to perfection.