It’s potential that, as a podcaster, you’re consistently questioning find out how to create a podcast episode that gives a healthful expertise for listeners. Many creators are already catching as much as the rising video podcast pattern. However what about transcribing episodes?
Transcribing your podcast welcomes a distinct sort of viewers: avid readers, people who find themselves deaf or onerous of listening to, and first-time listeners who wish to skim via your first sentences earlier than committing to the audio.
In case you’re undecided transcribing your episodes is well worth the effort, you’ll be glad to know that the US is a nation of readers, garnering 39% of bookworms who learn greater than 20 books a 12 months, in comparison with the worldwide common of 27%. So, going the additional mile by integrating transcriptions attracts new audiences in readers.
Moreover, creators typically discover it onerous to generate natural web site visitors since most of their content material is in audio kind, which search engines like google don’t index. Transcripts assist them remedy this problem by turning audio into textual content so search engines like google choose up their content material’s key phrases. In spite of everything, the primary Google outcome will get 27.6% of all clicks.
With this in thoughts, let’s dive into three basic the reason why all podcasters ought to transcribe their episodes.
Audio codecs exclude a big chunk of the inhabitants who’re onerous of listening to and deaf—listening to loss impacts round 48 million People. Transcripts give folks with listening to disabilities the chance to get pleasure from high quality content material they wouldn’t have the ability to entry in any other case.
As an example how important transcriptions are, take the case of SiriusXM. In 2021, the Nationwide Affiliation for the Deaf (NAD) sued the large on-line and satellite tv for pc radio firm for failing to offer transcriptions for its huge catalog of audio content material. The group asserted that audio platforms ought to adjust to the People with Disabilities Act (ADA), which states that firms that supply customer-facing companies ought to make them accessible to folks with disabilities.
Many podcast internet hosting platforms already embody automated transcriptions if you add your episode and allow you to edit the textual content for accuracy. This fashion, your content material is compliant and leaves no viewers members behind.
Growing Natural Internet Visitors
Transcripts carry one other huge benefit for podcasters: the flexibility to inject search engine marketing (search engine optimization)—with none further podcast gear. This implies your web site could have a better probability of showing in internet searches because of its textual content optimization, attracting extra folks to it. search engine optimization has grow to be a necessary advertising and marketing technique to enhance on-line content material, as 53% of internet visitors comes from natural searches.
It’s additionally easy to implement. After getting your episode transcript, you possibly can put the textual content into an search engine optimization device (like Semrush, Ahrefs, and RankMath) that will help you determine key phrases and recurring themes in your episode. Then, you possibly can write this info within the episode tags, title, and outline so your podcast turns into extra discoverable in locations like Google and Bing.
Fortunately, many podcast platforms, like Disctopia, already embody an search engine optimization characteristic, so that you gained’t want to leap from place to position to enhance your content material.
Simple Quote Extraction and Textual content Previews
Transcribing goes past find out how to report a podcast that’s inclusive and discoverable. It additionally attracts first-time listeners and helps folks extract quotes out of your podcast.
The Pew Analysis Heart discovered that 55% of podcast listeners study from them, which means their content material is commonly informative and academic. Turning your podcast audio to textual content permits for easy textual content extraction, serving to anybody to quote you—be it on social media, an instructional paper, or a journalistic piece.
Furthermore, similar to with on-line articles and paperback books, folks wish to learn the primary few sentences of any content material to guage whether or not it’s one thing they’d prefer to decide to. With podcasts, audiences solely had a brief description to summarize episodes, which didn’t really feel like sufficient of a preview. This modified when creators started incorporating transcripts; now, folks can get hooked on the episode’s introductory sentences and understand they’d like to proceed listening to your invaluable content material.
Finally, transcriptions assist your present grow to be extra inclusive, get new listeners on board, and improve natural internet visitors. What’s to not love? Simply be certain that your most popular podcast internet hosting platform has a high quality transcript characteristic to fast-track your audio-to-text efforts precisely, and also you’re good to go!